Dancia International is a dance shop in London's Covent Garden, sitting on Drury Lane in the heart of the theatre district. It is a well-known destination for dancewear, from shoes to essentials, rather than a place that runs classes. Dancers of all kinds pass through it for kit and expert fittings.
Customers frequently praise the fitting service, with several mentioning helpful, encouraging staff who put adult beginners at ease as much as seasoned dancers. That approachable, knowledgeable atmosphere is what brings people back for their next pair.
The shop itself does not teach, but it is a natural stop if you are taking dance classes in London and need the right footwear and gear to get started. Whether you are heading to adult dance classes or Latin dance classes in London, being properly fitted for shoes makes a real difference to comfort and progress. Staff are used to advising beginners on what they actually need for their style.
If you are visiting for a fitting, allow a little time and wear or bring the sort of socks or tights you would dance in. The staff can guide you through sizing, so there is no need to know exactly what you want before you arrive.
The shop is in Covent Garden, a central and easily reached part of London well served by the surrounding transport links.
Lovely shop sitting right in the middle of Londons Covent Garden . Not too hard to find either which was good and not that busy which was awesome ! I got my first pointe shoes fitted there and the lady was very helpful ! I like to be sure what I'm buying is comfy before we leave and she was very patient with me whist waiting for me to decide. I really want to go back and have another fitting !!! Got Merlet N2 first time round and would love to get maybe a different brand , I'm sure they'd be able to help me again as they seemed lovely !! Definitely reccomend 🙂
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since my first visit I've— M M
I visited the store to find new pointe shoes. I'm an adult beginner, and find a lot of dance shops can be rather judgemental and elitist if you're not professional/in formal training.
Both advisors in the store were fantastic – welcoming, encouraging, knowledgeable, and didn't pressure me into one particular brand, or to make a purchase. I would recommend considering Dancia, especially if you're an adult beginner like me. They stock a range of makes and styles.
Thank you, Dancia, I will be back!— Grace Pictures
I came here to buy a new pair of dancing shoes for my Salsa Class. One lady was busy selling some Ballet shoes to a family of a young girl. The other one was not very talkative or helped in any way. So I pretty much helped out myself. Asked for 3 pairs in my size, one wasn't available. Tried the other two pairs of shoes. In the end I found a pair which fitted perfectly. The shop itself has really everything and anything you may need as a dancer. From Ballet to Salsa to all other styles.— Isabell Drees
Came here with daughter for pointe shoe fitting. You can't book an appointment but we got there just before 11am and there were 3 people in front of us. There were 2 girls doing the fitting and they took their time with everyone. We only waited 30mins and the girls with long blonde hair and glasses served us. She was fantastic and my daughter was very pleased with her fitting. She didn't pressure her to buy a certain style and left the choice to her. Really great service— Rod Pat
Salsa and cha-cha are popular starting points because they have clear basic steps and plenty of beginner classes. Bachata is another gentle option many people enjoy first.
Yes, Latin styles are welcoming to beginners and a great way to get moving to music. The basic patterns are approachable and quickly become enjoyable.
You can, as many classes are taught without needing a partner and much dance is practised solo. Even partner styles are usually broken down individually first.
Comfortable clothing you can move freely in and appropriate flat or soft shoes are ideal. A shop like this can help you find footwear suited to your style.
Class prices vary by provider, length and whether you pay per session or by block. Contact the class provider directly for current rates.
Styles with simple, repeatable steps such as salsa or a basic ballroom dance are kind to beginners. The best choice is really the music and style you enjoy most.